Changan Automobile

Yufan Duan, Zhijie Lin, Kai-For Mo

With the increasing emphasis on environmental protection energy in global development, new energy vehicles have attracted the attention of automobile manufacturers. At present, the market has a great development prospect and there is no obvious oligopoly. Therefore, taking China's domestic automobile market as the target, this paper selects three representative automobile enterprises with different development priorities to conduct financial analysis, industry analysis, and SWOT analysis on the three companies. Based on the data of these three companies, the overall domestic automobile market in China is roughly evaluated, and the future development of China's new energy automobile market is speculated. This study found that the influence of new energy automobile enterprises in the automobile manufacturing industry has gradually increased, but it still cannot affect the position of traditional automobile manufacturing companies. At present, there is no oligopoly in China's domestic new energy market. Even BYD, which already has the first-mover advantage, does not fully grasp the majority of the domestic market, and it is still possible to be surpassed by later companies (such as Changan Automobile and Great Wall Automobile).

Wanjun Xiong

Changan Automobile, one of Chinas largest automotive groups, boasts a longstanding legacy and a substantial presence in the global automotive market. This paper provides a comprehensive analysis of Changans strategic initiatives, diverse market segments, and forecasts for production, sales, operating income, and net profit growth over the coming years. The company's commitment to electric vehicles (EVs) and sustainable practices positions it as a key player in the competitive automotive landscape. With a focus on innovation and adapting to market demands, Changan has experienced a favorable growth trend in both operating income and net profit, fueled by stable demand and technological advancements. Despite this momentum, the company faces notable risks, including intense competition, potential shifts in government policies, and supply chain vulnerabilities. This study concludes that if Changan can effectively address these risks while capitalizing on its strengths in sustainability and innovation, it stands poised for sustainable growth. Changans proactive strategies could further solidify its leadership in the evolving global automotive industry, particularly in the EV segment.

Yi Zheng

With the continuous maturity of the Chinese automobile market and the transformation of the global automobile industry, Changan Automobile is facing unprecedented development opportunities and challenges. The company's financial performance and strategic choices will have an important impact on the company's future. This article analyzes the current status of Changan Automobile in terms of operating income, capital investment, product pricing, production capacity planning, etc. through the segment information of Changan Automobile's financial statements from 2019 to 2023, and predicts its cash flow status in the next five years. In addition, this article will use the methods of horizontal comparison and vertical trend analysis to compare the financial data of Changan Automobile with other companies in the industry, and analyze the changes in cash flow of Changan Automobile in different years, revealing the deep-seated reasons for its financial situation, in order to further improve the quality of the company's financial management and promote the company's long-term development.

Haocheng Xu

With the updating of auditing concepts and the development of internal auditing, more and more enterprises are focusing on value-added internal auditing. Value-added internal auditing is not only an extension of traditional auditing, but also helps enterprises reduce risks, strengthen internal controls, improve governance structures, and create value for enterprises. Research in this field is of great theoretical and practical importance. This article first explains the concept, characteristics, and ways in which value-added internal auditing adds value to enterprises, and introduces three related theories: stewardship, risk management, and value chain. Next, it analyzes the current status of value-added internal auditing applications in Chinese enterprises, mentioning problems such as insufficient independence, outdated audit methods, and narrow business scope. Based on these, it points out that domestic internal auditing will trend towards value growth. This article uses a case study of Changan Automobile's internal auditing to illustrate how the internal audit team can improve enterprise management by identifying and improving business processes, rules and regulations, risk management, and internal controls, and analyzes its value-added effects. Finally, it summarizes the insights gained from Changan Automobile's internal auditing practices, providing a reference for the improvement and development of internal auditing in domestic automotive and other manufacturing enterprises.

Haibiao Xing, Zhuang Yuan

: The global automotive industry is accelerating its transformation towards new energy and intelligence, and market competition is becoming increasingly fierce, with the automotive industry facing the dual challenges of cost pressure and efficiency optimization. In this context, strategic cost management has become an important means to enhance competitiveness, and value chain analysis provides an effective path for enterprises to optimize costs. Based on the value chain perspective, this paper focuses on Changan Automobile's strategic cost management, analyzes the current situation of the enterprise's cost management in purchasing, research and development, production, marketing, etc., and discusses its advantages and shortcomings in cost control in the light of the competitive environment and supply chain situation. This paper puts forward improvement suggestions by optimizing supply chain management, improving R&D investment efficiency, deepening lean production, strengthening digital transformation and other measures, with a view to helping Changan Automobile build a more efficient strategic cost management system so as to enhance its market competitiveness and achieve sustainable development.