
The memory price surge is no longer someone else's problem—the price of your next smartphone is already in motion
Samsung held onto the world's top spot in shipment share in Q2 2026, but in that same quarter its DX division—covering mobile, TVs, and home appliances—posted its first loss since 2011. This piece reads the internal story of how a memory price surge led by Samsung's own semiconductor division squeezed the company's own consumer business, drawing on earnings figures and shipment data.








