iPhone 18

Md. Ariful Haque, Liton Baroi, Ismat Ara Chowdhury Koly, Md. Shakibul Hasan, Faiza Mahmud, Sifat Ara Eva, Moinul Karim Labib, Hazika Tuz-Zohura Nafisa, Salwa Islam, Irfat Islam Eva, M. Islam, Lita Bose, Faming Tian

In Bangladesh, the most prevalent musculoskeletal condition among office employees is considered as BlackBerry thumb (BBT). Alike official perspectives, our educational system was significantly regulating with the digital interfaces at COVID-19 lockdown, where a greater reliance on Android phones were experienced among the adults. Numerous studies have been conducted in studying the incidences of BBT in young individuals as a result of hazards of Android phone usage (HAPU) in Bangladesh. This research sought to determine the relationship between BBT symptoms and the risks associated with the using Android phones among Bangladeshi university students. A nationwide cross-sectional study was undertaken on a group of university students between the ages of 18 and 25 to determine if BBT symptoms were present based on the Finkelstein test and HAPU, which were also assessed using a well-designed questionnaire. We calculated the crude and adjusted prevalence ratios (aPR) and used a generalized linear model from the Poisson family, using their respective 95% confidence intervals (CI). There were 2455 individuals in this research, with a median age of 20 and an interquartile range (IQR) of 19 to 23. Of them, 1185 males (48.27%) and 1270 women (51.75%) made up the study’s participant population. Physical exams showed that 1300 individuals had positive Finkelstein test results (52.95%), whereas 1040 people had occasional risks from using an Android phone and 115 participants had occasional risks from using an iPhone. In our generalized linear model, we observed that participants with occasional and frequent HAPU had higher rates of BBT symptoms than responders without HAPU (aPR = 1.73, 95% CI: 1.47–2.05, and aPR = 1.61, 95% CI: 1.29–2.00), respectively. The current study found that Bangladeshi university students experiencing BlackBerry thumb symptoms were more likely to have risks associated with using Android phones.

Gregory P. Forlenza, Katie Stoterau, Albert T. Chen, Lauren M. Huyett, L. Conroy, Trang T. Ly

Introduction and Objective: The Omnipod 5 App for iPhone allows users to interact with the Omnipod 5 System and discreetly manage their diabetes via personal smartphone. This study evaluated real-world bolusing behaviors in adolescent and young adult Omnipod 5 users with T1D in the US switching to the iPhone app. Methods: A retrospective analysis of CGM and insulin delivery data from Omnipod 5 users aged 13-25y with self-reported T1D who switched to the iPhone app was conducted. Users with sufficient CGM data (≥14 days with ≥1 reading and ≥75% of days with ≥220 readings) during the 30 days of pre- and post- switching were included. Results: A total of 9,465 users met the inclusion criteria. Median boluses/day increased from 4.2 to 4.5 and from 3.9 to 4.5 in those aged 13-17y and 18-25y, respectively (both p<0.001), after switching (Table). In those previously bolusing <3x/day, daily boluses increased by 22% in each age group (both p<0.001). Among these users, time spent in Automated Mode increased by 2.5% and 3.0% and time in range (70-180 mg/dL) increased by 1.7% and 2.9% in those aged 13-17y and 18-25y, respectively (all p<0.001), with the iPhone app. Conclusion: These results support that iPhone app use is associated with improved user engagement and increased bolusing frequency in adolescent and young adult Omnipod 5 users with T1D. G.P. Forlenza: Advisory Panel; Medtronic. Research Support; Medtronic, Dexcom, Inc. Consultant; Dexcom, Inc. Research Support; Insulet Corporation. Consultant; Insulet Corporation. Research Support; Tandem Diabetes Care, Inc. Advisory Panel; Tandem Diabetes Care, Inc. Research Support; Abbott. Advisory Panel; Sequel Med Tech. K. Stoterau: Employee; Insulet Corporation. A. Chen: None. L.M. Huyett: Employee; Insulet Corporation. Stock/Shareholder; Insulet Corporation. L. Conroy: Employee; Insulet Corporation. Stock/Shareholder; Insulet Corporation. T.T. Ly: Employee; Insulet Corporation. Stock/Shareholder; Insulet Corporation. This study was funded by Insulet Corporation.

Agung Prayitno, Awan Santosa

Penelitian Penelitian ini bertujuan untuk menganalisis pengaruh kesadaran merek, resiko yang dirasakan, dan citra merek terhadap niat beli iPhone oleh kalangan Generasi Z di Daerah Istimewa Yogyakarta. iPhone sebagai produk premium dengan citra eksklusif menjadi daya tarik tersendiri bagi Generasi Z, terutama di era digital yang sangat dinamis. Penelitian ini menggunakan metode kuantitatif dengan pendekatan eksplanatori. Data primer dikumpulkan melalui penyebaran kuesioner kepada 100 responden yang merupakan Generasi Z berusia 18–28 tahun dan berdomisili di Daerah Istimewa Yogyakarta. Teknik analisis yang digunakan adalah regresi linier berganda dengan bantuan perangkat lunak SPSS 25. Hasil penelitian menunjukkan bahwa variabel kesadaran merek dan resiko yang dirasakan berpengaruh positif dan signifikan terhadap niat beli iPhone. Artinya, semakin tinggi tingkat kesadaran dan semakin rendah persepsi risiko yang dirasakan konsumen, maka semakin tinggi pula niat beli terhadap iPhone. Sebaliknya, citra merek tidak berpengaruh signifikan terhadap niat beli. Hal ini menunjukkan bahwa meskipun iPhone memiliki citra positif, faktor tersebut belum cukup kuat mendorong keputusan pembelian dari Generasi Z. Temuan ini memberikan implikasi penting bagi strategi pemasaran, di mana peningkatan kesadaran merek dan pengelolaan risiko yang dirasakan menjadi kunci utama dalam menarik minat beli konsumen muda. Penelitian ini juga memberikan kontribusi teoritis dalam memperkaya literatur mengenai perilaku konsumen di era digital, khususnya di segmen Generasi Z.

Nauval Ramadhan, Hary Siswanto, Soesanty Maulany

The development of lifestyle trends and increasingly strong brand images in Indonesia have a major influence on consumer purchasing decisions, especially in the technology product category such as the iPhone. This creates very tight competition in the gadget market. This study aims to analyze the influence of lifestyle and brand image on purchasing decisions for iPhone products, especially for consumers in Indonesia. Product purchasing decisions will be influenced by lifestyle factors and brand image owned by consumers. In this study, primary data were collected using a Likert scale questionnaire. The questionnaire was systematically designed to collect responses relevant to the research topic and consisted of a series of questions distributed to respondents aged 18 to 35 years, with a calculation of the coachran formula for 380 respondents. The data analysis method was carried out using Structural Equation Modeling - Partial Least Square (SEM-PLS). The results of the study showed that lifestyle and brand image had a significant influence on purchasing decisions for iPhone products. This means that these two independent variables together drive iPhone purchasing decisions, with lifestyle and brand image playing an important role in shaping consumers' desire to buy the product. A modern lifestyle and a positive brand image are the main factors driving iPhone purchasing decisions. This shows that consumers choose products based on social identity and brand quality that can meet their lifestyle needs.

Mario Fernando Flores Huete, Mary Fernanda Flores Galindo

Introducción: Este estudio de investigación identifica los factores sociodemográficos que influyen en el uso de iPhone en Tegucigalpa durante 2024. Método: Utilizando una metodología cuantitativa, descriptiva y no experimental con un muestreo probabilístico estratificado, la investigación encuestó a 385 personas. Resultados: La mayoría de los usuarios de iPhone son jóvenes de 18 a 24 años con educación universitaria. Sorprendentemente, el alto precio no es un impedimento significativo para la compra, mientras que la reputación de alta calidad de la marca, su diseño y facilidad de uso son factores determinantes. La influencia del estatus o del círculo social no se considera una motivación principal. Conclusión: Los usuarios de iPhone en Tegucigalpa valoran la calidad y durabilidad del dispositivo por encima de otros factores. La investigación aporta datos esenciales al mercado de tecnología móvil de Honduras, un área con escasos estudios previos.